The Canadian Co-Operative Championship Rugby League needed a brand to charge forward, and we delivered in spades (and spurs).
Challenge
Create an identity for a brand new rugby team that captured the history and energy of the city of Calgary.
Solution
In Calgary’s early days, it was a city largely on its own. It wasn’t until cattle leasing brought people into the area that the rest of the country took notice, and the CPR made its way into the city. Ever since then, Calgary has been charging forward, becoming Canada’s leader in both agriculture and power.
The name Calgary Charge is an amalgamation of all those things. It’s the power generated by the regions vast oil fields. It’s the kick of a spur to get things moving. And it’s Calgary’s relentless spirit to continue driving forward. As it is in the city, it will be on the pitch—charging forward, no matter what.
2022
Branding, design
Agency: Mosaic