When ESPN wanted to connect with fans at the WNBA All-star game, we built a tattoo parlour where they could wear their heart on their sleeve.
Challenge
A long-time supporter of women’s basketball and the WNBA, ESPN wanted to make their presence known at the WNBA All-Star game. They wanted to show up different—not just with a simple basketball activation, but with a campaign that was culturally relevant.
Solution
The Paint, a temporary tattoo parlour that unlocked a new level of fandom—where fans could literally wear their heart on their sleeve. Local artists developed custom tattoos inspired by team names. Fans could pick their tattoos, get them airbrushed on, then represent for the rest of the weekend.
2024
Design, illustration
Agency: Mosaic