When CCM wanted to create buzz in key markets, we created a house that could turn hockey culture on its helmet.

Challenge
CCM wanted to regain their place as the undisputed leader in hockey equipment from Bauer. With Bauer’s head offices in Boston and Toronto, key market battlegrounds, CCM wanted to create an experience that would resonate locally, create brand equity, generate sales, and drive national brand awareness—no small task.

Solution
While Bauer refers to themselves as the home of hockey, CCM set out to prove where the future of hockey really lives—CCM Hockey House. We built the actual home of hockey right in Bauer’s backyard: an experience designed to turn hockey culture on its helmet, create a feeling of joy around every corner, and put a contemporary twist on iconic hockey moments.

2022-2024
Design, art direction
Agency: Mosaic